the Windows of Bergdorf and Goodman- a Manhattan Christmas special

Fifth Avenue cannot be more encapsulated than in the store windows of Bergdorf and Goodman. People actually queue to see its fabulous displays. Decidedly catering to the highend crowd, the store is famous for their life-size displays of magic and opulence.


Nikon E5700, 1/35s, f/2.8, ISO 64 (photo by my sister)


In the five years I’ve visited Manhattan during Christmas, Bergdorf and Goodman always showcases different themes in every windows. From scenes of the exotic to themes of colors, they are designed to titillate and excite.


Canon EOS 350D Digital, 1/40s, f/5.6, 21mm, ISO 1600, -1/3EV


The suggestion of sex can be overt, as seen in the picture above, or it can be suggested. Playing darkness against the light, the glare of the colors that jar from the ordinary, one time, one window showed a mannequin with a shock of red hair and green manicured nails. Then there was that apple, dangled, as if ready for the taking.


Canon EOS 350D Digital, 1/200s, f/4.5, 31mm, ISO 800, -1/3EV


Almost always, there will always be a window in red. Evoking the allure of rubies and the drama of scarlets, the visual screams.


Canon EOS 350D Digital, 1/80s, f/5, 38mm, ISO 400, -1/3EV


Or drama could be in monochrome. Conjuring images of the near black and white, the windows could invite the innate desire of adventure and adventurism.


Canon EOS 350D Digital, 1/50s, f/5.0, 40mm, ISO 800,+1/3EV


Nevertheless, in the world we live of course, wealth can be the real fantasy. But willingly, we suspend this truth, if only for awhile.


Canon EOS 350D Digital, 1/13s, f/5.6, 55mm, ISO 800


Bergdorf and Goodman
754 5th Ave
New York, New York